AI
NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence
Using NumberEight’s AI-powered Behavioural Intelligence with Frequency’s Creative Manager, audio creative is tailored to relevant behavioural personas, increasing engagement and performance.
Audio-jacking: Using generative AI to distort live audio transactions
The rise of generative AI, including text-to-image, text-to-speech and large language models (LLMs), has significantly changed our work and personal lives. While these advancements offer many benefits, they have also presented new challenges and risks.
Specifically, there has been an increase in threat actors who attempt to exploit large language models to create phishing emails and use generative AI, like fake voices, to scam people.
Tools
Bosch Highlights Visual and Audio Intelligence at ISC West 2024
Bosch will be at ISC West 2024 (booth #11053), scheduled for April 9-12 at the Venetian Convention and Expo Center.
Meta Creates Way To "Watermark" Audio Generated By Artificial Intelligence
With various products, people are able to generate relatively convincing audio copies of people's voices with surprisingly little input. Voice Engine from OpenAI, for example, claims to use "text input and a single 15-second audio sample to generate natural-sounding speech that closely resembles the original speaker."
Innovation
Audio explainable artificial intelligence: Demystifying 'black box' models
AI decision-making is now common in self-driving cars, patient diagnosis and legal consultation, and it needs to be safe and trustworthy. Researchers have been trying to demystify complex AI models by developing interpretable and transparent models, collectively known as explainable AI methods or explainable AI (XAI) methods.
A research team offered their insight specifically into audio XAI models in a review article published in Intelligent Computing.
Workplace communications: The role of artificial intelligence and audio-visual solutions
Research from technology analyst Valoir reveals that AI has the potential to automate 40 percent of the average working day, allowing business leaders to increase productivity levels like never before.
This trend is expected to continue with the global market size anticipated to see an annual growth rate of over 15 percent between 2024 and 2030.
Retail
Lowe’s Expands Retail Media Offerings to Include In-Store Audio
“Expanding our portfolio to in-store media is an important development in our journey to be a best-in-class retail media network, offering full-funnel, omnichannel solutions for our brand partners,” said John Storms, General Manager and Head of Retail Media at Lowe’s in a statement.
“With a predominant mix of DIY and Pro customers visiting our stores, our partnership with Vibenomics will allow us to increase our reach in serving up brand-led messages that fuel awareness and conversion during the in-store shopping journey.”
Music
Best turntables 2024: best record players for any budget
The best turntables will transform your vinyl collection, making it sound smoother, fuller, cleaner… just better.
Many of the top record players today are also packed with the latest audio tech, including USB ports for ripping your vinyl and saving your curated (almost certainly unique and irreplaceable) collection of LPs as digital files too.
