A Weekly Dose of Digital Audio News

Advertising

U.S. Audio Advertising, Driven by Digital, Gains Ground

Despite the continued, steady proliferation of digital audio, traditional radio will still generate roughly 60% of audio advertising’s $17.61 billion in 2024 revenues. That’s according to a new outlook by eMarketer, which says digital audio advertising will grow 6.8% this year to $7.12 billion — or 40.4% of all audio ad revenues.

Clinch adds digital audio to dynamic creative campaigns

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform.

Digital Audio Ad Network Audire Pacts With Veritonic For Ad Attribution

Audio analytics and research firm Veritonic will provide advertising attribution for Audire, a digital audio ad company focused on the Hispanic marketplace that launched in the U.S., Europe, and Latin America in March. Under a partnership announced today (May 8), Veritonic will track and measure audio and podcast ad performance across Audire’s network of 150 million daily radio, online music and podcast listeners.

AI

AI headphones will soon change the way you hear the world

New technology is turning headphones into reality-editing machines that can reshape how you hear the world.

Tools

The Best DAW for Podcasting: Our Favorite Digital Audio Workstations

We break down the best DAW for podcasting, exploring their features and strengths to help you find a workstationthat suits your show.

Innovation

Is Lossless Audio the New Hi-Fi? It's Not That Simple

Streaming lossless-quality audio is cheaper and easier than ever before. But how does it sound and does it count as hi-fi?

Triton Partners With ID5 To Make Digital Audio More Addressable For Advertisers

Aiming to improve advertising targeting and addressability in the audio space, Triton Digital has partnered with ID5, a provider of audience identity info for the digital advertising market. ID5 gathers hashed email addresses, page URLs, IP addresses, and timestamps from publisher sites. It then pools them together to securely identify users without compromising privacy and data protection.

Trend

Could There Be a Creator Economy for Digital Audio?

Power User host Taylor Lorenz and Bloomberg’s Ashley Carman consider how audio is — and isn't — being changed by the Creator Economy.

Retail

Analysis Shows How Important Digital Audio Is Becoming For Retailers

Digital audio ad spending continues to grow, with estimates that it will make up a fifth of all time spent with digital media in the U.S. this year.

The Untapped Potential of Audio in Retail Media Networks

Diversifying advertising budgets with omnichannel media like digital audio will help advertisers reach unique and performative audiences at scale.

Music

Vintage-Inspired Digital Audio Players

hi-res player - The conceptual ‘Pony Project’ hi-res player has been designed by Evgeniy Vakulich as a digital audio player (DAP) for music enthusiasts...

"The sound of vinyl" is just an effect. Here's the proof

Replay: The resurgence in sales in vinyl continues, but we think we can prove that, for all its collectability and comfort factor, vinyl isn't actually better than digital.