A Weekly Dose of Digital Audio News

Advertising

AI Comes to Digital Audio Advertising – and It's Improving Personalization

AI will help create personalization at scale in audio advertising, but you must beware of the pitfalls because it's not a perfect solution.

WPP partners with Spotify to offer first-party intelligence to clients

WPP and Spotify have announced a new global strategic partnership that will enable WPP to offer its clients early access to Spotify’s ad products and first-party intelligence.

The collaboration sees Spotify becoming the first digital audio platform to be directly integrated into WPP’s suite of products and solutions.

The integration will also explore possibilities with WPP’s ‘Choreograph’ insights platform, leveraging Spotify’s first-party data insights to help clients create effective and creative digital audio advertising strategies.

Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

Pandora can match the emails of its users to UID2 tokens, which can be passed through AdsWizz, The Trade Desk and other UID2-compatible ad platforms.

How ‘total audio’ advertising can gain $6 billion in untapped revenue

In today’s saturated media landscape, brand marketers hunt high and low to make meaningful connections and maximize their ad spend. To help, I’d like to share this advice: Tune into total audio, leveraging the strengths and incremental reach of over-the-air radio as well as digital audio. By directing more ad dollars to local radio, digital streaming and podcasting, brands can optimize ad spend and increase conversion.

Sportradar Launches Audio Channels and Expands Digital OOH Advertising Channels for Betting Operators

Sportradar has added audio channels to its ad:s programmatic advertising service and extended its reach across additional digital-out-of-home (DOOH) ...

AI

Major AI trends in digital audio

Artificial intelligence continues to gain ground in many fields, revolutionizing and radically transforming jobs and uses we have known until now. AI is being deployed in sectors as diverse as medicine, finance or the automotive industry, and digital audio is no exception.

Advances in sound processing and data analysis are disrupting the audio experience, redefining the way audiences and creators consume and imagine content. In this article, we will explore the major recent trends in AI in digital audio, through the innovations and implications of this sound revolution.

Will AI ruin audiobooks — for narrators and listeners?

Apple and Google want ‘Madison’ and ‘Archie’ to read to you. Major publishers are hiring A-list celebs for the same job. Who will win?

Tools

Best audio interface 2024: for musicians, producers and streamers

Our tried and tested pick of USB and Thunderbolt interfaces for Mac and PC across every budget

A brief history of the DAW, or Digital Audio Workstation

Today on Mixdown we're breaking down how the digital audio workstation (DAW) came into existence - taking a look at what the first ...

Data

Ad Serving Company Clinch Brings Its Reach And Personalization Platform To Digital Audio

Clinch, an ad serving company that has worked in video, social media, and out of home media, is making the leap into digital audio. It will extend its workflow automation and creative personalization capabilities deeper into audio channels with the move, which CEO Oz Etzioni says was prompted by not only the renaissance of the audio medium but also marketers they work with.

Innovation

UMG applies for a patent for its binaural beats technology

Discover how Universal Music Group is incorporating binaural beats into their wellness app and digital partnerships.

Meta Creates Way To "Watermark" Audio Generated By Artificial Intelligence

The system was 90-100 percent accurate at then identifying the watermarks.

Pocket FM partners with ElevenLabs to convert scripts into audio content quickly

Lightspeed Ventures-backed audio platform Pocket FM announced it has partnered with voice-cloning company ElevenLabs to quickly convert text content, such

Could There Be a Creator Economy for Digital Audio?

Power User host Taylor Lorenz and Bloomberg’s Ashley Carman consider how audio is — and isn't — being changed by the Creator Economy.

Campfire Audio's stunning new wired earbuds will take your ears to the moon

The new Moon Rover IEMs promise to be "the best of the best"

Music

Tidal is revamping its lossless and immersive audio formats

Big news for audiophiles: Tidal is shaking up its audio formats. Starting July 24th, Tidal will drop support for Master Quality Authenticated (MQA) and 360 Reality Audio formats. Going forward, the streaming service says FLAC will be the default for stereo, while Dolby Atmos will be the format of choice for immersive sound.